About Me

I am a Master’s student in Digital Business at EIT with hands-on experience in paid advertising, analytics, and e-commerce website development. I have worked with tools such as Google Ads, Meta Ads, SEO, Google Analytics 4, and Google Tag Manager through self-initiated and real projects. I also gained practical exposure as a Digital Marketing Executive Intern in Nepal, where I learned how digital marketing processes work in a real business environment.
I am particularly interested in data-driven marketing and continuously improving campaign performance through testing and analysis. I am currently seeking a digital marketing role where I can apply my skills, gain industry experience, and contribute to business growth.

Skills and Tools

Paid Advertising

  • Google Ads (Search, Display & Video Campaigns)

  • Meta Ads (Facebook & Instagram Advertising)

Analytics & Tracking

  • Google Analytics 4 (GA4)

  • Google Tag Manager (GTM)

Website & SEO

  • WordPress/ WooCommerce

  • On-page SEO (Yoast SEO, keyword optimization) / Off-page SEO

  • Keyword Research & Market Research

Email Marketing & Design

  • Email marketing with Mailchimp (Campaign creation, segmentation)

  • Canva (Social media creatives, ad visuals)

  • Figma (Basic UI/UX design and layout structuring)

Portfolio

Digital Marketing Projects

Project 1: E-commerce Marketing Website (ClearVision)

Objective:

To design and implement a complete digital marketing funnel for an e-commerce store and understand how paid advertising and analytics tools work together.

https://shopnpl.infinityfreeapp.com/

Strategy:

  • Target audience: Young adults interested in eyewear

  • Platforms: Google Ads (search intent) + Meta Ads (awareness)

  • Funnel: Awareness → Consideration → Conversion

What I Implemented:

  • Built an e-commerce website using WordPress & WooCommerce

  • Set up Google Ads campaigns with keyword targeting

  • Created Meta Ads campaigns for audience engagement

  • Designed and executed email marketing campaigns using Mailchimp.
  • Configured Google Analytics 4 and conversion tracking using Google Tag Manager

Tools Used:

  • Google Ads and Meta Ads

  • Google Analytics 4 and Google Tag Manager

  • WordPress & WooCommerce

  • Mailchimp

 

Project 2: E-commerce Website Development (GadgetWorld)

Objective:
To build a fully functional e-commerce website and understand how SEO and user experience impact online sales.

https://gadgetworld.dikshyabajracharya.com/

What I Implemented:

  • Developed website using WordPress & WooCommerce

  • Created product pages and optimized checkout process

  • Integrated online payment system

  • Applied SEO integration on Blog pages using Yoast SEO

  • Set up Google Analytics for traffic tracking

Project 3: Digital Marketing Website (DigiView)

Objective:

To design a structured and user-friendly website representing digital marketing services.

https://digiview.dikshyabajracharya.com/

What I Implemented:

  • Designed website layout using WordPress

  • Created clear navigation and user-friendly structure

  • Focused on improving user experience

Key Learnings:

  • Importance of website structure in user engagement

  • Basic UI/UX principles

  • How design impacts user behaviour

Certifications

The Complete Digital Marketing Guide (Udemy)

Issued by Udemy

  • 96 hours of comprehensive digital marketing training

  • Covered Google Ads, SEO, social media marketing, email marketing, and analytics

  • Built practical understanding of campaign strategy, execution, and performance tracking.

 

Digital Marketing Training Program

Issued by TechAxis, Nepal
Duration: 3 Months

  • Completed structured training in digital marketing concepts and tools

  • Gained practical exposure to Google Ads, SEO, social media marketing, and analytics.

  • Learned campaign planning, execution, and performance tracking

  • Worked on hands-on exercises simulating real marketing scenarios.

Google Ads Display Certification 

Issued by Google

  • Campaign setup and optimization

  • Audience targeting and display strategies

 
 
 
 

Contact Me

Address

Taradale, Hawke's Bay, New Zealand

Email

dikshyabajracharya1999@gmail.com

Phone

+64 22 430 8041

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